Content and Brand Development Specialist

Under the guidance of the Director of Sales & Marketing, the position is responsible for creating a technical marketing presence for Albarrie products and services. These duties include but are not limited to creating a presence within the industries Albarrie serves, by consulting with stakeholders and consultants to brand industrial product lines with a creative flair, technical writing, development of social media campaigns, and other marketing. The remaining points are inserted under the duties and responsibilities section.

Key Relationships:

Internally: Director of Sales & Marketing, Management Team, Marketing Team, Sales & Customer Service Team, Brand & Customer Engagement Leader, Digital Marketing Specialist.

Externally: Customers, Suppliers and Corporate Partners

Qualifications:

Education Essential:

Completion of a University degree in Marketing/Business Administration.
Bilingualism in English and French – preferred.

Knowledge Essential:

5+ years’ experience in a technical/industrial marketing role
5+ years’ experience leading technical marketing strategies and reporting results.
Proficient in online/digital marketing strategies.
Required working experience with Adobe Suites to create print, online and customer facing materials.
Required working experience with Google Analytics.
Required experience in B2B marketing and brand awareness.

Skills and Abilities Essential:

Competence as a creative technical writer with an eye for detail.
Strong quantitative thinker with the ability to leverage key metrics to refine
marketing strategies and improve the Albarrie brand awareness.
Ability to work independently as well as cohesively with employees and
managers.
Excellent interpersonal skills in order to maintain an excellent rapport with
colleagues and corporate partners.
Excellent problem solving and conflict resolution abilities.
Ability to work efficiently and effectively under pressure with simultaneous
deadlines.
An energetic individual with the ability to perform tasks independently and with a
strong ability to motivate others by example and attitude.
Ability to travel when necessary.

Major Duties and Responsibilities:

Conceptualize, and collaborate with the Digital Marketing Specialist for all creative deliverables and marketing content including major campaigns, website and SEO optimization, social media content, email marketing, and all marketing collateral.
Initiate market research studies, with data analysis, establishing appropriate
proposals for improving products and services.
Create/ design marketing materials for products and develop tools to attract new
customers and prospects.
Coordinate with creative teams from external vendors to create Albarrie’s branding
through, website design, online webinars, and events, etc.
Evaluate and enhance Albarrie’s marketing programs to achieve their stated
objectives, including lead generation, ROI, and customer retention.
Develop and write technical and relevant industrial content on product offerings for
Albarrie’s distinct product lines.
Create and standardize brand packaging for new development and product
offerings, including product’s warranty and maintenance instructions.
Planning and evaluate the related advertising campaigns, including web, social
media, AdWords, and target advertising, to promote sales of products and service.
Increase brand awareness through assessing competitor(s) products and market
presence and identify alternative marketing solutions.
Plan and coordinate tradeshows and events to promote the Company and it’s
various product lines.

Mental Effort Required to Perform the Job:

Frequent mental attentiveness and listening is required when coordinating
marketing efforts, reviewing content and/or designing.
Frequent mental effort is required in multi-tasking and handling interruptions that
require constant refocusing.
Frequently jobs may have dissimilar tasks and may require a high degree of
accuracy.

Physical Effort Required to Perform the Job:

Occasionally sitting for periods of time.
Occasionally working in a production environment, for marketing content.
Occasionally traveling to tradeshows.

Responsibility for Resources:

Responsible for work area.

Responsibility for Decision Making:

Evaluating markets and product lines, to determine where to market.
Reporting on marketing programs and their ROI.

Performance Standards:

A strong team member who can effectively influence, lead and motivate individuals
and teams across the organization.
Proven ability to establish and maintain effective and constructive relationships
with internal/external clients and associates, earning trust and respect through
demonstrating a commitment to excess expectations.
Proven ability to effectively communicate and relate to all levels of the organization
through all available mediums (verbal, listening, writing, and presenting).
Confidence without arrogance, coupled with strong consensus building and
influencing skills.
Proven success in achieving business results by taking action, improving quality
and focusing on the future.
Extremely insightful and a quick learner. Strong environmental market dynamics
and business principles.

Working Conditions:

Continuously working in an assigned workstation.
Occasionally traveling to customers and potential customer locations, as
required.

Content and Brand Development Specialist

Key Relationships:

Qualifications:

Major Duties and Responsibilities:

Apply Now

Career Application

User Privacy & Terms of Use