Content and Brand Development Specialist
85 Morrow Road, Barrie ON, L4N 3V7

Content and Brand Development Specialist

Under the guidance of the Director of Sales & Marketing, the position is responsible for creating a technical marketing presence for Albarrie products and services. These duties include but are not limited to creating a presence within the industries Albarrie serves, by consulting with stakeholders and consultants to brand industrial product lines with a creative flair, technical writing, development of social media campaigns, and other marketing. The remaining points are inserted under the duties and responsibilities section.


  • Completion of a University degree in Marketing/Business Administration.
  • Bilingualism in English and French – preferred.
  • 5+ years’ experience in a technical/industrial marketing role.
  • 5+ years’ experience leading technical marketing strategies and reporting results.
  • Proficient in online/digital marketing strategies.
  • Required working experience with Adobe Suites to create print, online, and customer-facing materials.
  • Required working experience with Google Analytics.
  • Required experience in B2B marketing and brand awareness.

Skill and Abilities Essential

  • Competence as a creative technical writer with an eye for detail.
  • A strong quantitative thinker with the ability to leverage key metrics to refine marketing strategies and improve Albarrie’s brand awareness.
  • Ability to work independently as well as cohesively with employees and managers.
  • Excellent interpersonal skills in order to maintain an excellent rapport with colleagues and corporate partners.
  • Excellent problem-solving and conflict-resolution abilities.
  • Ability to work efficiently and effectively under pressure with simultaneous deadlines.
  • An energetic individual with the ability to perform tasks independently and with a strong ability to motivate others by example and attitude.
  • Ability to travel when necessary.

Job Responsibilities:

  • Conceptualize, and collaborate with the Digital Marketing Specialist for all creative deliverables and marketing content including major campaigns, website and SEO optimization, social media content, email marketing, and all marketing collateral.
  •  Initiate market research studies, with data analysis, establishing appropriate proposals for improving products and services.
  • Create/ design marketing materials for products and develop tools to attract new customers and prospects.
  • Coordinate with creative teams from external vendors to create Albarrie’s branding through, website design, online webinars, and events, etc.
  • Evaluate and enhance Albarrie’s marketing programs to achieve their stated objectives, including lead generation, ROI, and customer retention.
  • Develop and write technical and relevant industrial content on product offerings for Albarrie’s distinct product lines.
  • Create and standardize brand packaging for new development and product offerings, including product warranty and maintenance instructions.
  • Planning and evaluating the related advertising campaigns, including web, social media, AdWords, and target advertising, to promote sales of products and services.
  • Increase brand awareness through assessing competitor(s) products and market presence and identifying alternative marketing solutions.
  • Plan and coordinate tradeshows and events to promote the Company and its various product lines.

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